Korean beauty: when tradition meets innovation

At Skinorea, we immerse you in the world of Korean cosmetics. Our online K-Beauty shop based in Paris, offers you a wide range of Korean beauty products inspired by ancestral secrets combined with modern innovations that make your skin glow.

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By showcasing the best of K-Beauty, we invite you to discover how this skincare culture can transform your daily routines through our best-selling brands such as Beauty of Joseon, SKIN1004, COSRX and Anua.

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What is Korean skincare?

Korean skincare is a South Korean beauty philosophy based on a thorough and systematic approach to achieving healthy, radiant and naturally beautiful skin. It's not just about treating skin problems as they arise, but preventing and maintaining skin health over the long term. Here are some key elements of Korean skincare:


Example of a K-Beauty 9-step skincare routine:

  • Double cleansing: Two-step cleansing begins with an oil-based make-up remover to remove make-up and excess sebum, followed by a water-based cleanser to remove remaining impurities
  • Exfoliation (2-3 times a week): Exfoliation removes dead cells and promotes cell renewal for a more even complexion
  • Toner: rebalances the skin's pH after cleansing and prepares it to absorb subsequent products
  • Essence: A unique K-Beauty product, essence is lighter than a serum but more concentrated than a toner, providing deep hydration while helping cell regeneration
  • Serum/Ampoule: These are concentrated products that address specific concerns such as hyperpigmentation, wrinkles or blemishes
  • Sheet mask: Easy to apply, they are very popular for moisturizing and soothing the skin
  • Eye cream: To moisturize and treat the delicate skin around the eyes
  • Moisturizer: Seals in moisture and protects the skin barrier
  • Sun protection: Since UV rays are one of the main factors in premature skin aging, daily use of sunscreen is essential

This approach has become a worldwide phenomenon due to its visible results and its focus on long-term skin care and health.

How does the influence of traditional and natural formulations impact Korea's top cosmetics brands?

Korean cosmetics world is deeply rooted in centuries-old traditions, where natural ingredients have always been a central concern. Plants such as Centella Asiatica, often referred to as “tiger grass”, are widely used for their soothing and restorative properties. These ingredients are carefully integrated into modern formulas to bring you effective, skin-friendly Korean skincare and beauty products.

Korea's top cosmetics brands, such as Beauty of Joseon, draw their inspiration from these historic recipes, combining elements such as rice and probiotics to create light, pleasant textures. This marriage of heritage and modern science ensures proven efficacy while preserving the environment through eco-responsible practices.

Respect for nature: a fundamental pillar of Korean skincare at Skinorea

The best Korean cosmetics brands make a point of minimizing their ecological impact. At Skinorea, many of our partners are passionately committed to using sustainable and recyclable packaging. What's more, some of our brands actively participate in environmental actions such as reforestation to offset their carbon footprint.

Our commitments also include guaranteeing that the majority of products from our Korean suppliers are free from parabens, silicones, mineral oils and any form of animal cruelty. This 'clean beauty' approach sums up our philosophy: caring for your skin while respecting the planet.

How can you perfect your skincare routine with K-Beauty?

K-Beauty or Korean Beauty refers to the range of skincare products and practices originating in South Korea. This global phenomenon has become popular thanks to the innovative and comprehensive approach of Korean beauty care, often based on multi-step rituals to achieve healthy, hydrated and radiant skin.

K-Beauty isn't just about ingredients. Essential techniques such as double cleansing and layering are revolutionizing beauty rituals worldwide. These methods enable us to maximize the effect of the active ingredients in our skincare products in a progressive manner, adapted to each skin type.

For example, double cleansing begins with an oil-based make-up remover followed by a gentle foaming cleanser, ensuring perfectly clean skin without irritation. This is the first step towards better absorption of serums and creams applied later.

Our practical guide to starting Korean layering with Skinorea's best-selling cosmetics

Layering involves applying several products in a precise order. Here's a quick guide to help you master this art:

  1. Toner: I'm From Rice Toner prepares your skin for the following treatments while balancing its pH level
  2. Serum: Treat specific problems such as hydration or wrinkles with a retinol serum COSRX The Retinol 0.5 Oil
  3. Essence: Deeply moisturizes and improves skin elasticity with COSRX Advanced Snail 96 Mucin Power
  4. Moisturizing cream: Seal in moisture with Dr.G Red Blemish Soothing Cream to keep your skin soft and soothed
  5. Sun protection: Protect your skin against UV rays and prevent skin damage with SKIN1004 Hyalu-Cica Water-Fit Sun Serum

By following these steps, you not only optimize the effectiveness of each product, but also the overall health of your skin over the long term. Follow us on our social networks or sign up for our newsletter to receive 10% off your first order, exclusive offers and our best Korean skincare tips!

Why choose our Skinorea online store?

Choosing Skinorea means offering you unrivalled expertise and exclusive access to the latest trends and innovations in Korean beauty. With our attentive customer service and commitment to excellence, we offer you a rewarding and confident shopping experience.

Whether you're looking for a new high-performance sun cream or an effective Korean face serum, our diverse and ethical selection of Korean cosmetics will satisfy your every desire. We firmly believe that you deserve radiant, glowing skin, whatever the obstacles of everyday life. At Skinorea, we place great importance on our customers' experience. From the enthusiastic feedback we receive, we can see how much buying our Korean skincare products changes routines and brings satisfaction day after day.

Joséphine, for example, praises the speed of delivery after ordering from our Parisian K beauty e-shop, as well as the attention to detail, including carefully selected samples.

Aurore, a faithful follower of our instagram account, shares her introduction to Korean layering and describes how this method transformed her day into a relaxing and revitalizing interlude. The happiness and confidence that these daily rituals bring are testament to the positive impact of Korean cosmetics in the lives of our users.

Put your trust in us and sign up today for our newsletter to receive 10% off your first order, our exclusive promotions and our best K-Beauty tips.

How can I get Korean cosmetics delivered quickly to Europe or French overseas departments and territories?

You live in Paris, Luxembourg, Belgium, Guadeloupe, the French overseas departments and territories or Europe and you're looking for the best Korean cosmetics website that can deliver quickly?

At Skinorea K-Beauty online shop, we pride ourselves on offering our customers a pleasant and efficient delivery experience. Our Korean skincare products are all stocked in Paris for fast shipment of your Korean skincare order. We deliver your package quickly and securely six days a week, Monday to Saturday. 

For express service at low prices, we ship the same day if your order is placed before 2pm (except weekends). All parcels are shipped from France, so there are no customs charges for orders from European Union countries. You can find even more information on our delivery page