Table of Contents
- Beauty of Joseon: A Leading Hanbang Brand
- What Are the Best Beauty of Joseon Products
- Relief Sun and Beauty of Joseon Sunscreens: Why Use Them
- FAQ
Beauty of Joseon is one of the most popular Korean brands in Europe, and for good reason. Its formulas draw on hanbang ingredients dosed at real concentrations, like ginseng at 80% in its hero essence. The result: treatments that work deeply on the skin barrier and integrate easily into a skincare routine suited to every skin type.
Beauty of Joseon: A Leading Hanbang Brand
Choosing a Korean skincare brand means reading the INCI list first. Beauty of Joseon stands out for its silicone-free and paraben-free formulas, making it a solid option for sensitive or reactive skin.
The Historical Origins of the Joseon Brand
The brand draws inspiration from the Gyuhap Chongseo, a Korean treatise from 1809 that documented the skincare practices used by women of the royal court. This text forms the basis for the selection of hanbang ingredients: medicinal plants used for centuries to clarify the complexion and deeply nourish the skin.
The approach of Beauty of Joseon is not to layer product after product, but to choose botanical actives capable of reinforcing skin texture over the long term. What sets it apart from other Korean skincare brands is the rigour of the extracts used and their traceability.
Hanbang Ingredients at the Heart of Every Formula
In Beauty of Joseon formulas, plants are not simply secondary actives. Ginseng and rice often appear at the top of the INCI list, before even water. Each ingredient is selected for its effect on the skin, not for its image.
- Ginseng: rich in saponins, it stimulates collagen production and helps firm tired or mature skin.
- Rice: rice bran water delivers amino acids that hydrate deeply and restore radiance from the very first uses.
- Centella asiatica and propolis: this duo soothes redness and inflammation while reinforcing the skin's natural defences.
The formulas always combine a botanical extract with a complementary synthetic active, such as niacinamide. The Ginseng Essence Water nourishes and regulates sebum in a single step. Paired with the Beauty of Joseon Dynasty Cream, it forms a duo that supports the skin barrier on a daily basis.
A rice bran essence doesn't work like an ordinary toner. It prepares the skin to better absorb the treatments applied afterwards by first structuring the skin surface. This slightly adjusts the application order in the routine, but the effectiveness of the steps that follow is noticeably improved.
A Recognised Clean Beauty and Ethical Commitment
The absence of artificial fragrances and sulphates is part of the brand's DNA. For reactive skin, this is an important criterion: these ingredients are often responsible for redness and irritation. At SKINOREA, this level of standards is central to our selection process.
When introducing a new treatment into your skincare routine, a 48-hour patch test on the jawline remains a sensible precaution, regardless of the brand. Hanbang formulas are well tolerated, but every skin reacts in its own way.
What Are the Best Beauty of Joseon Products
What makes Beauty of Joseon products effective is the precision of their formulas. Each reference targets a specific need without overloading the skin barrier. Here are the must-haves by skin type and concern.
The Ginseng Serum and Essences
The Ginseng Essence Water is formulated with 80% ginseng root water, far ahead of classic essences that primarily rely on purified water. Beauty of Joseon combines ginseng and niacinamide to revitalise the skin and even out the complexion. Following the same logic, the Beauty of Joseon sunscreen integrates antioxidants into its daily sun protection.
- Ginseng Essence Water: apply immediately after cleansing to boost radiance and deeply nourish tired or dull skin.
- Glow Deep Serum Propolis + Niacinamide: with 59.94% propolis extract, it soothes blemishes and delivers an immediate glow without any sticky feel.
- Ginseng Eye Serum + Retinal: designed to smooth fine lines around the eye contour thanks to encapsulated retinal, without irritating this delicate area.
At SKINOREA, we select references whose results are visible in the short term. The ginseng serum is one of them: its high concentration level makes a real difference to skin texture and radiance within the first few weeks.
Glow Serum, Dynasty Cream and Targeted Treatments
The Glow Deep Serum also contains 2% alpha-arbutin, a well-regarded active for fading dark spots and complexion irregularities. This formulation precision characterises all of the brand's references. For a more luminous complexion day to day, the ginseng essence paired with the Dynasty Cream makes a very coherent combination.
Formulated with 29% rice bran water and NP ceramides, the Dynasty Cream reinforces the skin barrier without any heavy or occlusive effect. Its texture melts into the skin and hydrates deeply without clogging pores. It also suits combination to acne-prone skin, simply by adjusting the amount applied. We recommend it in the evening, as the final step after the serum.
| Product | Key Actives | Target Skin Type | Concern |
| Ginseng Essence Water | 80% ginseng root water, niacinamide | Dehydrated, tired, mature | Nourishment, radiance, evening out |
| Glow Serum Propolis + Niacinamide | 59.94% propolis, 2% niacinamide | Combination, acne-prone | Pores, inflammation, glow |
| Dynasty Cream | 29% rice bran, 5% ginseng, squalane, ceramides | Dry, dehydrated, mature | Hydration, anti-ageing, skin barrier |
| Green Plum Refreshing Cleanser | Green plum extract, gentle AHA | Oily, combination | Cleansing, sebum regulation |
| Red Bean Water Gel | Red bean extract, hydrating actives | Combination, oily | Lightweight hydration, gel texture |
| Glow Replenishing Rice Milk | Rice milk, soothing actives | Sensitive, dull | Radiance, soothing, gentle nourishment |
Relief Sun and Beauty of Joseon Sunscreens: Why Use Them
Beauty of Joseon sunscreens are among the most appreciated in K-beauty, and not just for their SPF 50+ PA++++. What makes them special: active treatment ingredients integrated directly into the formula, so the sun protection also takes care of the skin. It's the final step of any good K-beauty routine, and it deserves to be chosen well.
Relief Sun Rice: The Hanbang Sunscreen Worth Knowing
The Relief Sun Rice + Probiotics owes its popularity to its formula containing 30% rice extract, combined with fermented probiotics. It's this combination that gives it a profile well beyond a simple sunscreen.
- Sustained hydration: the rice extract maintains moisture throughout the day, even under UV exposure.
- Soothing for sensitive skin: probiotics strengthen the skin microbiome and reduce discomfort in reactive skin.
- Naturally luminous finish: the texture is lightweight, with no white cast, and wears very well under makeup.
This is the sunscreen we recommend first for dry skin, all year round. Free from artificial fragrances, it is well tolerated even by the most delicate skin. The Relief Sun works equally well as the final skincare step and as a light base before makeup.
Ginseng Moist Sun Serum for a Protective Glow
The Ginseng Moist Sun Serum combines 30% ginseng extract and 2% niacinamide in an ultra-lightweight texture that leaves no residue. It protects against UV, evens out the complexion, and regulates sebum in a single step: an excellent choice for combination to oily skin types wanting a luminous finish without any greasy feel.
The Relief Sun Aqua-Fresh version is designed for dehydrated skin with an even fresher, more melting texture. Both formulas comply with European standards and are certified vegan. What sets them apart from a standard sunscreen is their immediate absorption with no mask effect or white residue.
How to Incorporate the Beauty of Joseon Sunscreen into Your Routine
Sunscreen is always applied last, in the morning, after all other skincare steps. The amount applied matters: under-dosing directly reduces the actual level of protection.
- Application order: cleanser, toner, serum, cream, then the hydrating sunscreen as the final step.
- Quantity: a generous amount across the entire face for even coverage.
- Reapplication: reapply every two hours during sun exposure. The Matte Sun sun stick makes touch-ups easy throughout the day.
- Double cleanse in the evening: start with the Ginseng Cleansing Oil to dissolve UV filters, then follow with a water-based cleanser.
For sensitive skin, a 48-hour patch test on a small area is still recommended before using any new sunscreen. During pregnancy, consult a healthcare professional to validate the actives.
The full Beauty of Joseon selection is available at SKINOREA, with same-day dispatch for orders placed in the morning. From the Red Bean Refreshing Pore Mask to UV protectors, all references are delivered across Europe with no customs fees. Every product we list goes through an INCI list review before going live.
FAQ
Is Beauty of Joseon really a good Korean skincare brand?
Yes, and the INCI list confirms it. In the Ginseng Essence Water, demineralised water is replaced by ginseng root water concentrated at 80%. The percentages of the main actives are clearly displayed: 59.94% propolis in the serum, 30% rice extract in the Relief Sun.
This level of transparency is rare in Korean skincare. Add to that the absence of artificial fragrances and formulas that are well tolerated by sensitive skin, and you have a Korean skincare brand that delivers on its promises. These are the reasons we list it at SKINOREA.
Which Beauty of Joseon products should you choose for your skin type?
It all depends on your skin's needs. For skin that lacks moisture and comfort, the Ginseng Essence Water + Dynasty Cream duo is a reliable choice: it hydrates deeply and protects the skin barrier over the long term.
For combination skin with visible pores or excess sebum, the Glow Niacinamide Serum is more appropriate. And if your skin is reactive with frequent redness, the Glow Replenishing Rice Milk paired with the soothing sunscreen is a gentle and effective combination, thanks to the purity of the rice extracts used.
How do you use Beauty of Joseon products in a Korean skincare routine?
The basic rule in a Korean skincare routine: apply the lightest textures first. The essence comes before the serum, and the serum comes before the cream. This logic allows each treatment to penetrate properly.
In the morning, start with the Green Plum Refreshing Cleanser, then follow with your chosen hydrating treatment before applying sun protection. In the evening, use the Ginseng Cleansing Oil to remove UV filters, followed by a water-based cleanser.
There's no need to layer a lot of products: a well-chosen essence and a targeted treatment are generally enough to keep skin balanced with Beauty of Joseon products.